The Houseware Blog

Our approach to building Houseware in modular components and how they enable a platform-first approach to product analytics.

Reflections from 2 years of efforts into building the 3rd generation of Product Analytics platform.

Discover how AI is transforming SEO by automating tasks, analyzing trends, and creating optimized content that boosts your search rankings.

Explore how AI simplifies search ad management, solves common SEM challenges, and boosts campaign performance with Houseware.

A comprehensive guide that explores the importance of SEO audits, hurdles faced by today's marketers, and how AI is changing how we approach website optimization.

Learn how AI transforms Google Ads management by saving time, reducing errors, and boosting performance with smarter, automated optimization.

Discover how Generative AI is reshaping email A/B testing for high-volume marketers. Learn practical strategies to enhance your email campaigns' performance and overcome common testing challenges.

Insights from the Webinar with Timo, delving into the future of digital analytics

Discover how Houseware is solving the most critical challenges in digital experience with AI.

Explore the persistent challenges of Digital Experience Platforms (DXPs) and how AI-driven solutions are reshaping the future of digital marketing

Why modern tools fail to deliver true business impact.

Measure DAU, WAU, and MAU to improve customer retention, churn, and growth. How-to, mistakes to avoid, and product analytics features you can use.

Enhance product performance and user experience with product usage analytics. Learn its importance, key metrics, and top recommended tools.

Convert raw usage data into accurate user insights with product management analytics. Set clear goals, KPIs, and informed metrics.

Drive personalised product and marketing campaigns and increase engagement with these 5 behavioral segmentation examples.

A how-to guide on customer retention with 4 top benefits and 8 steps you need to ensure your churn stays low and NRR stays high.

Dive deeper into your data, drill into insights, and uncover root causes and insights with interactive visualizations. Learn more here.

Build a balanced product portfolio using customer preference data, market context, and your business goals. Plus tips to avoid common pitfalls.

This blog discusses the roles, expected responsibilities, and ways to enhance your product leadership strategy.

Efficiently plan, deploy, and track your product development process with these product roadmap templates.

Houseware is the most powerful and friendly product analytics experience built by combining the power of AI, advanced data modelling, and the data warehouse.

Ultimate guide to product operations — what the role entails, its relationship with product strategy, and the organisational functions it impacts.

A product analytics dashboard gives you key metrics, insights, a performance view, and user behavior trends. Learn how to build one with examples.

Learn about the 8 customer retention metrics like CRR, Churn Rate, NPS, LTV, and others. Track these to see how your retention is growing.

Learn how to create your analytics maturity model with this detailed guide. Stages, challenges, and steps included.

Interested in using analytics to improve customer engagement? Learn how to leverage customer engagement analytics to engage customers and drive growth.

Explore our step-by-step guide to strategic product planning. Discover actionable tips, utilize product analytics, and propel your product strategy towards success.

A data-driven product strategy can help you march towards an efficient & successful product. Explore our guide to create a data-backed product strategy framework.

Learn how to create an interactive mobile app analytics dashboard using Houseware and turn your data into valuable insights for data-driven decision-making.

Learn why a streamlined product validation process is crucial for SaaS businesses and follow our product validation process to validate your ideas and ensure the product's market fit.

Learn how to build a solid product experiment template, understand various types of experiments, and gain insights from successful product experiments.

Explore the key feature adoption metrics to track. From measuring feature adoption to improving it — learn everything in this comprehensive article.

Measure and boost your product engagement score with insightful formulas and examples. Discover the secrets and the best strategies to enhance engagement.

Check out this list of consumer behavior analysis tools to make the right choice for your organisation.

Learn the differences between BI tools vs analytics tools with our comparative guide. Understand the differences and make informed decisions.

Explore some real-world purchase behavior segmentation examples in business and marketing. Learn the metrics to track and how it drives success.

Learn how product-led retention can help you boost customer loyalty. Discover key metrics for success and explore Houseware's analytics capabilities.

Check out this product analytics case study to know how Quizizz leveraged Houseware’s product analytics platform to 2.5X its adoption rate.

Unlock product performance with our Product Metrics Cheat Sheet. Simplify decision-making with our actionable guide and free downloadable template.

A detailed comparison of “Segment vs Mixpanel vs Amplitude vs Houseware" to help you decide which tool is perfect for you.

In this guide, we will help you navigate this choice between building vs. buying a product analytics tool, covering the advantages and challenges of both approaches.

Here's a backstory on our journey since the last 12 months of building Houseware, for the revenue engine that B2B SaaS teams deserve.

Divyansh Saini at Houseware on winning the Snowflake challenge and bringing data to those who need it

A Technical Deep Dive into Houseware’s Revenue Experience Platform on the Snowflake Show Me Your Architecture series

Check out our first webinar with Blaine Carper from Snowflake as she lays out how marketing leaders should approach the oncoming downturn

Customer churn is one of the oldest and trickiest problems in SaaS. While there is no magic bullet to prevent or reverse customer churn, there are steps and frameworks that you can follow to make sure you address this pr

For building great products, we need to have an acute sense of what the user wants. The best way to do this is to ask them what they want, right?... Well, not exactly. Read on in this post to find out how to get the best

As businesses enter an era of prioritizing sustainable growth, efficiency is the key mantra across all business functions...

What is product analytics? Find out what product analytics means for your B2B SaaS and how you can go about optimizing its value to the business!

As we move into a downturn in 2023, what are going to be some of the most important indicators to track growth? Read on to find out...

What are some of the best practices for B2B SaaS finance teams as they navigate a downturn in 2023? Read on to find out!

Learn what product flows analysis means, and how you can implement it at your organization!

Learn how to best lead the finance functions to help your leadership chart out the growth path for your company in 2023!

A guide to establishing a data culture at your organization for tracking and taking action on the right product usage data

In this blog, we explore the warehouse native paradigm, the shifts it's causing in the data industry, and some of the companies at the forefront of driving these changes

Learn how to implement the semantic layer for your organization based on your requirements to help your business teams get the best value out of data!

Houseware has successfully obtained SOC2 Type II compliance which marks a milestone in ensuring the highest standards of data security for our customers

A primer on the semantic layer that helps you get started with trying to implement it for your own organization!

The partnership empowers SaaS businesses to create a revenue experience by leveraging consistent, accurate business metrics.

Launching Metrics by Houseware. A warehouse-native experience to boot your revenue analytics.

We assume that you have an understanding of dbt-core before you dive into dbt-metrics

Today, we are super kicked to announce that Houseware is the winner of the Snowflake Startup Challenge 2022