Creating effective search ads is essential for any business that wants to stay competitive in today’s digital landscape. With more companies pouring resources into online advertising, the pressure is on to craft the perfect search ad. But let’s face it—nailing that perfect ad isn’t easy.

‍

There's a lot to juggle, from finding the right keywords to creating compelling ad copy and structuring campaigns efficiently. Each piece must fall into place for your ad to stand out and drive results. For most marketers, these tasks can be overwhelming, time-consuming, and frustrating. In this blog, we’ll dive into the biggest challenges for running search ad campaigns and also see how digital marketing teams are solving them using AI.

What makes search ads difficult

With over 8.5 billion searches happening on Google every day, it’s clear that search engines are where people go to find answers, products, and services. For businesses, this presents a massive opportunity to get in front of potential customers right when they’re looking for what you offer. However, this also means fierce competition. When a user types in a query, they’re instantly bombarded with ads, and if you don’t stand out - you’re likely to lose that potential customer to a competitor.

‍

Here are the key challenges marketers face while making their ads stand out to their audience.

Selecting the right keywords

Your ads show up on a particular search result based on the keywords being targeted. This step is critical and impacts the audience who sees your ad and their intent during the search.

‍

Often, businesses need to dig into more specific, long-tail keywords that reflect what their audience is actually searching for. Finding these requires in-depth research and data analysis, which can take up hours of a marketer’s time.

Crafting the Perfect Ad Copy

Next comes the content that the audience sees about your ad - this conveys your value proposition and guides the user to click.

‍

It’s easy to fall into the trap of writing generic ad copy that doesn’t differentiate their business from competitors. In today’s crowded landscape, it’s essential to make your pitch communicate what’s unique about your brand while tailoring it to what the audience needs.

Structuring campaigns effectively

Structuring your search ad campaign is crucial, even with great keywords and copy. Grouping closely related keywords into themed ad groups with tailored ads boosts relevance, allowing you to lower cost-per-click and improve ad rank.

‍

Due to the high manual effort required to do this, many businesses often end up with ad groups that aren’t structured optimally, which hurts the campaign’s performance.

How Search Ads Management is changing

Managing search ads effectively can feel like a full-time job. Solving all the challenges that we discussed above requires time and manual effort, which is often difficult for digital marketing teams that run hundreds of campaigns every day.

‍

Without ongoing tweaks, even well-set-up campaigns can quickly become inefficient and waste money. This is precisely where AI comes in to help marketers run the perfect ads across all their campaigns.

How AI is Transforming Search Ad Campaigns

AI is revolutionizing how digital marketing teams approach search ads management. From keyword research to analytics and tracking, here are some of how AI is helping marketers:

‍

1. Advanced Keyword Research: Discover high-performing and long-tail keywords that align with user intent and search patterns.
2. Efficient Ad Copy Creation: Craft tailored content driven by audience behavior, product insights, and relevant keywords.
3. Optimized Campaign Management: Automate campaign structuring into themed ad groups, boosting relevance and reducing manual workload.
4. Real-time Bid Adjustments: Dynamically adjust bids based on user engagement, budget constraints, and market competition for optimal placements.
5. Smarter Budget Allocation: Distribute budgets strategically across campaigns and keywords to maximize returns.
6. Continuous Performance Monitoring: Track and analyze results to uncover actionable insights and drive campaign efficiency.
7. Predictive Campaign Planning: Leverage historical data trends to forecast outcomes and refine strategies.

‍

By solving these use cases, AI tools are simplifying and optimizing tasks that once consumed days to weeks of a marketer’s time. By analyzing vast amounts of data, AI allows you to create the best campaign for your product with maximum efficiency.

Meet Houseware’s AI Search Ads Manager

At Houseware, we have built the Search Ads Manager to help marketers manage their search ads effectively. Our AI-powered agent takes the guesswork out of the process and helps marketers create their campaigns without the hassle. Here’s what you can do today:

‍

• Select the best keywords: Simply describe your campaign and get customized keyword suggestions tailored to your audience.
• Generate Ad Copies: Review and select personalized headlines and descriptions based on your selected keywords. Tweak and perfect them seamlessly!
• Structure effortlessly: Automatically split keywords and ad copies into optimized ad groups as you require.

‍

This AI agent helps digital marketing teams of all sizes streamline their campaigns and reduce time spent configuring search ads campaigns by 10x. So if this article resonates with you and you’re looking for a simpler way to run your search ads:

‍