Founders’ Note: Introducing Houseware and announcing our $2.1M seed round

B2B SaaS is at an interesting inflection point. After a decade-long bull market run, we now realize the limitations of ambition, capital, and growth motion that led us here. We at Houseware are bullish about the new normal we step into from here, and I am excited to share the news of Houseware’s $2.1M seed round with all of you. The round was led by Tanglin Venture Partners with participation from GTMfund and Better Capital.

Read more about the announcement on TechCrunch and Forbes.

The fundraise is a testament to our customers’ belief in Houseware. As the next chapter in Houseware's journey unfolds, we’re laser-focused on solving the hardest problems across different revenue functions. Standing on Year 0 of a 10-year market and the ecosystem getting more involved by the day, we couldn’t be more excited to shape the future of a warehouse-native revenue engine for our customers. 

Over the next few weeks, you will see the story unfolding with more public product launches, customer case studies, and more of what the world has never seen. Here’s a sneak peek:

• Canvas: Our take on how metrics should be served to build revenue-centric use cases in B2B SaaS companies.
• Standard Operating Metrics: A community-driven repository of metrics, entities, and activities driving B2B SaaS businesses. 
• Concierge: an AI assistant to drive insights to action where users are. 

A bit of a backstory…

As an undergrad, I had written a short note to my younger, naive self. I said, “Never start a company in two macroeconomic scenarios: a. When there is a recession and b. When we are on the verge of a world war.”

My younger self wouldn’t exactly be proud. And that is what growing up is about, isn’t it? A strategy and a heavy bout of optimism towards minimizing our mistakes and hoping that we make lesser of them or the world makes more of them. :)  

Ben Horowitz, in his book, asks a simple question. Which Way Do You Run? My Co-founder, Shubhankar, and I constantly ask this question in our 1:1 and check ourselves if we are running away from our own Schlep’s blindness. Founders impose their own biases on the business, and it is a constant journey of self-discovery. I am glad to be taking this growing-up journey with Shubhankar.

“To this day, every time I feel fear, I run straight at it, and the scarier it is, the faster I run.” - Ben Horowitz, a16z

Humans of Houseware

At Houseware, we have been excited to have the privilege to be building in these times, for these times, and our customers couldn’t be more eager to get their hands on the product. Over the last 12 months, we have been fortunate to be joined by several amazing people building Houseware. Our team of B2B SaaS beginner experts is intentionally catered to “not too much” experience and a heavy bout of young blood. Well, when the rules of the game have changed (thank you, FED :)), you need to relook at everything.

Our team has previously shaped several great businesses like Atlan, Chargebee, Yellow, Clarisights, Zeotap, Microsoft, OrangeHealth, and many more. 

Last but not least. Our Investors.

A Day 1 partner is much talked about, but few can walk the talk. Tanglin Venture Partners led our round with immense conviction and have been partners we couldn’t have asked for - supporting us in this journey. Tanglin is joined by the amazing folks at GTMfund and Better Capital. Executives from companies like Stitch Data, CommonPaper, Snowflake, Superhuman, Stripe, Carta, and Zendesk, along with several of our friends and ex-colleagues, also participated in the round. 🙂

More to come soon,
Divyansh, Shubhankar, and Team Houseware