How Houseware is Transforming Digital Experience

Workflows were supposed to streamline work - unhindered, automated, taking lesser resources but delivering high-quality output. However, in the last decade, with the rapid growth of the Martech ecosystem, workflows have turned into cumbersome processes that take time away from us rather than enabling us to collaborate and do more.

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The problem is clear as day—the current tools used by the digital experience team to tailor consumers' journeys fall short. As consumers' touch points, mediums, and needs are changing rapidly, this calls for a fundamental shift in our digital experience tools.

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We strongly believe that progress in AI can really improve our workflow. It can do this smoothly, without marketers being dependent, and help achieve the only talked-about concepts like 100% personalization, attribution optimization, etc.

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We propose creating AI agents to handle the heavy lifting, freeing teams to focus on what matters most: improving customer acquisition and crafting better user experiences across all online and offline touchpoints.

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At Houseware, we believe this is the right time for this transformation and to solve the challenges digital experience teams face today. Read my colleague Ankita’s blog to find out more!

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How Houseware Disrupts Digital Experience

Houseware helps digital experience teams achieve success by leveraging AI agents and the latest technological advancements to enhance their efficiency significantly.

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What Are “AI Agents”?

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AI agents are specific applications based on LLMs that can perform tasks for users, similar to how a human would. For example, an AI agent for digital marketing is a “digital ad copywriter”. These systems can generate ad copy for marketing campaigns using basic information about the campaign provided as text — just as if you were talking to a team member!

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Houseware’s AI Agents for the Digital Experience Space

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AI agents can help teams enhance their efficiency across different vectors. These agents can connect to the organization's existing tool stack and help carry out standard workflows (e.g., for monitoring marketing campaigns) or research to drive deeper insights (e.g., for campaign planning).

AI agents at Houseware support all personas within the marketing org:

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• For the CMO: Providing high-level cross-channel insights into conversions and assisting in planning the company's overall marketing strategy.
• For the Director: Research different marketing models and identify each campaign's optimal channels and messaging.‍
• For the Marketing Manager: Acting as a co-pilot for all tasks from keyword research to segment creation and content generation. These agents perform all jobs with minimal guidance, ensuring efficiency and effectiveness.

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What kind of agents is Houseware building?

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Our team has been focusing on use cases that digital experience teams regularly face, which are challenging to execute effectively due to the extensive manual effort required. These fall under two broad categories.

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For digital ads teams

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1. Ad Configuration: An AI agent that helps you do keyword research and Ad copy generation which then lets you automatically create the campaign for you on Google Ads. Helping marketers bypass the complicated Google campaign creation process.
   Check out a demo!

2. Monitoring: A conversational AI agent that can give you updates about your Ads campaign and suggest the best optimizations over Slack.
   
3. Cross-channel reporting: an AI agent that helps you understand how your campaigns are running and get specific insights from your data across all ad channels you’re using.

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For product marketing teams

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1. Segmentation: A conversational AI agent that helps you identify and create precise user segments in natural language. It also gives the exact segment config and the ability to tweak it. Once approved by the user, it generates the segment list, which can be downloaded or directly synced to email marketing tools like Hubspot.
   Check out a demo!
   

2. Experimentation: An AI agent that helps you iterate your email campaign copies and gives you different variations for the subject line, body, and CTA to run A/B experiments.

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Building these AI agents at Houseware has been a fascinating journey. We've learned that the key to effective AI in digital experience lies not just in automation but in creating tools that truly augment human behavior and decision-making. AI should solve complex problems without complicating the process for marketing professionals.

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We want to build this in collaboration with marketing experts to address the recurring problems in the current solutions. Hence, we invite you to join us on this journey.

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All the above agents are live in beta, and we are looking for design partners to partner with us and co-build these agents! If your org has an unsolved marketing use case - hit me up!

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We are excited to embark on this journey and would love your thoughts and feedback! Reach out to me at sidhant@houseware.io.