Audience Data Platform: From Data Discovery to Actionable Insights
Overcome the data disconnect. Give every department the data and insights they need to stay ahead of fast-moving customer behavior.
Bring All Your Data and Insights Together
With Our Audience Intelligence Platform
Created to support B2B and B2C businesses, Houseware’s audience intelligence platform derives insights from the single source of truth—your warehouse. Get insights in seconds, not minutes. No more setup headaches and no need to push code.
Totally Self-Serve
As easy as making a PowerPoint presentation. Give all levels of your organization the power of analytics without relying on IT or BI specialists.
Fast Time-to-Value
Get actionable insights in record time. No more waiting for data transfers and setups—make informed decisions on the fly.
Growth-Friendly and Scalable
Our customer data platform architecture scales as your business does. No more enormous costs as your usage grows.
Warehouse-Native
Keep your data where it belongs—in your warehouse. No copying, no transfers—just a secure, robust data environment.
Interactive Dashboards
Visualize all customer data types using ready-to-use templates to quickly spot trends, patterns, spikes, anomalies, and more.
360-degree Customer Views
Get a single pane of glass view of the customer journey. Discover their interests, product usage, purchase behavior, and more.
Save Time, Funds, and Resources with our Audience Data Management Platform
Cost Efficient
Maximize efficiency and minimize costs by working directly on clickstream data. Optimize queries within your data environment without the heavy costs of ETLs.
Ensure Data Security
Your data stays exclusively in your hands with Houseware—no transfers, no copies to our systems.
Composable - Like prose
Blend data seamlessly from various teams for powerful outcomes. Houseware allows you to compose and integrate data effortlessly.
Build a Modern, Data-Backed Foundation
Powerful visualizations – at your fingertips!
Funnel views
Optimize conversion paths by diving deep into customer data channels and journeys. Funnel analysis helps you understand and enhance their interactions.
Flows
Enhance product experiences by visualizing and understanding your customer behavior. Get insights into how your audience engages with your product.
Trends
Enhance product experiences by visualizing and understanding your customer behavior. Get insights into how your audience engages with your product.
Cohorts
Personalize insights with targeted audience groups. Houseware's cohort analysis allows you to understand and cater to specific segments.
How Quizizz is empowering its team with powerful, self-serve product analytics
Quizizz is an interactive learning platform for classroom education headquartered in California. This is how Houseware helped them 2.5x their activation rate across new feature launches.
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Transform data challenges into opportunities and unlock the true potential of your product data.
Let Houseware be your strategic partner for impactful product analytics.
Frequently asked questions
What is CRM vs CDP (customer data platform)?
A CRM (Customer relationship management) tool focuses on managing and enhancing sales. Conversely, a CDP (customer data platform) unifies and centralizes customer data from various sources
What is DMP (data management platform)?
A DMP (data management platform) collects, organizes, analyzes, and activates large volumes of consumer data from various sources. It aims to centralize data from diverse channels to provide a unified view of audience segments.
