Introducing ZERO COST Product Analytics with Houseware

Today, Houseware is thrilled to announce the transition of its analytics offering to a ZERO cost model. As part of this, Houseware Analytics is now free and available at ZERO cost.

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In a bold move to eliminate data lock-ins, customers of Houseware Analytics Launch Partners can enjoy the benefits of this starting today. The perks include ZERO cost access to Houseware Analytics SaaS (with a minimal one-time setup fee).

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What does this enable?

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1. Scale with confidence: Unlike traditional product analytics tools, Houseware’s growth-friendly model allows for unlimited MAUs and unrestricted event data capture. Say goodbye to data overages!
2. Democratizing product analytics: Houseware is free for unlimited users within your organization. This means that product analytics can be accessible to all teams without worrying about additional seat-based licenses.
3. Data ownership and localization: Houseware ensures compliance with all your data localization and user data protection needs.
4. Achieve 10x with AI: By using Houseware, your team also gains access to upcoming digital experience AI agents built on top of Houseware Analytics.
5. Beyond product analytics: Houseware integrates your product and business data, enabling cross-functional analysis and unlocking insights into how your product impacts the overall business.

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To read more about the value of Houseware for product analytics, check out this blog.

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Who is eligible?

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We are granting access to Houseware Analytics to all customers of our launch partners. Check out our list of launch partners and see if your organization is eligible!

How to Get Started?

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Sign up here, and our team will help you get started.

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Some Common Questions:

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Q: I am an existing Mixpanel customer. How do I get started with Houseware Analytics?

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We recommend starting 1-3 months before your current contract ends. This allows you to run Houseware Analytics alongside Mixpanel, ensuring a seamless transition.

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Our Mixpanel migration guide outlines the steps for migration. Depending on your data setup, onboarding with Houseware Analytics typically takes 7-15 days.

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Q: I am an existing Amplitude customer. How do I get started with Houseware Analytics?

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We recommend starting 1-3 months before your current contract ends. This allows you to run Houseware Analytics alongside Amplitude, ensuring a seamless transition.

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Our Amplitude migration guide outlines the steps for migration. Depending on your data setup, onboarding with Houseware Analytics typically takes 7-15 days.

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Q: Is Houseware Analytics really free? What am I missing here?

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Yes, Houseware Analytics is really ZERO cost for all users in your organization. Currently, we are opening access to customers of our Launch Partners as follows:

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As with any data tool, you will incur usage charges on your data platform (e.g., Snowflake or BigQuery). To learn more about our approach to commoditized product analytics, [read here](link to commoditized PA blog).

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Q: How is Houseware Analytics different from traditional product analytics solutions like Mixpanel/Amplitude?

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Traditional product analytics tools like Mixpanel and Amplitude combine data processing, storage, and application into a single product.

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In contrast, Houseware Analytics uses your existing data warehouse and customer data platform (CDP) to power product analytics insights. Here’s how we use these two components:

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• Data Warehouse Integration: Houseware Analytics connects with your existing data warehouse to access your product usage data (event-stream data). We currently support Snowflake and BigQuery.
• CDP Flexibility: Houseware Analytics allows you to implement any CDP of your choice to track the product usage events from your app (eg.: tools like RudderStack or Segment).

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Check out this blog to learn how Houseware Analytics is different.

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Q: Who is Houseware Analytics for?

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Houseware Analytics is best suited for organizations that:

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• Adopt a data-centric approach to customer insights
• Utilize a data warehouse (like Snowflake and BigQuery) and CDP (RudderStack, Segment, etc.)
• Are existing customers of Mixpanel or Amplitude struggling to justify ROI

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Q: How do I compare the total cost of ownership (TCO) for Houseware Analytics and Mixpanel/Amplitude?

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Traditional product analytics tools like Mixpanel and Amplitude charge customers for data processing, storage, and the application (used by end users).

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Houseware Analytics decouples these components and offers its application at ZERO cost, resulting in a significantly lower TCO than Mixpanel or Amplitude.

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Q: What is your Product Analytics roadmap?

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We are always excited to bring new innovations to our product. As part of our 2024 roadmap, our team is working along the following themes:

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1. Improved collaboration
2. AI-powered workflows
3. Enhanced support for data warehouses
4. Enabling deeper analysis through analyst-friendly features

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Refer to our docs to learn more about our security, availability, and support policies. If you have any questions, email sidhant@houseware.io.